#651 How To Use Sales Automation Without Being Salesy w/ Kevin Snow, CEO of Time on Target
The Internet Marketing Podcast
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The Importance of Autimation in Email Marketing
Authenticity trumps the autimation part. Do you think it matters if the customer does know whether the email is ultimated or not? Most of the time, in my experience, customers don't really care. It's more the authenticity that they care about. People expect to get automated emales. I think it's how you integrate it into the individual sales process. So when i'm working with a prospect that's going longer than just onen sales call, because it's a more complex process or or project w're going to work on,. You know, i'll usually let them know, hey, after this meeting, you should expect an email from me to morrow with and
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