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Moral Panics in the Press
The idea that you can take a minor tiny story and turn it into a direct attack on the demographic you're talking to is not new. Moral panics in the press have been around forever. The phenomenon began to be studied more seriously in the 60s when researchers here in the UK noted how a very small fringe story about teenage gang crime had been spun into a national panic. Ailes once said at a campaign managers forum back in 1988, there are three things that the media are interested in, pictures, mistakes and attacks. That's the one sure way of getting coverage. It's my orchestra pit theory of politics. As humans we rely on emotion, facial expressions, gestures, tonality