How I failed: Not knowing when to accept defeat, with Mark Joseph
Secret Leaders
00:00
Social Listening - A New Approach to Social CRM
Carlos saw this data from self-submitted first-party data that the people have met on social media. So started selling this service and come up with this great new idea of social CRM. But in reality it was pretty much a hard sell because brands hadn't really heard of socialCRM at that point. The only way we could get clients was actually creating these intensive social listening insight reports, which probably took us about a month to create.
Transcript
Play full episode
