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COPYWRITER 008: Airbnb copywriter Shannon Crowe on launching a freelance copywriting career
So you want to be a copywriter with Bernadette Schwerdt
The Life and Times of a Copywriter
I had Alfie five years ago and I had him by myself. So at that stage, I was working overtime all the time within an ad agency. And I just kind of jumped in the deep end because what other choice did I have to start freelancing? Yeah, yes. Thank goodness it's possible. You know, that does describe, I think, the lifestyle for why people are interested in copywriting. Mm, what a great combination. Maybe talk us through some of the campaigns that you've loved creating - Snickers, Coca-Cola among them.
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