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The Importance of Connecting With Customers
Omni channel is all the rage again when it wasn't for a while. Pure D to C is likely not the playbook right like that. That's not the playbook typically for the success that that most people want. And so I think just understanding how do our customers want to buy this and we've got to give them that option. But you also have to be mindful of, you know, maybe we shouldn't be selling to 25 retail partners,. Maybe we should be selling in 10 or 20 or those other numbers.