2min chapter

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INDUSTRY Virtual Mini-series: Dun & Bradstreet goes digital [ Part 1 ]

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CHAPTER

How to Get Banks to Join Our Customer Advisory Council

"I really needed to get these customers to feel like they were going to have the first access to something, you know, kind of like hipe up that demand and to be exclusive part of our journey ing this product," he says. "So i used all those a conversations with banks as like, also, like good discovery conversations, right? From a product perspective." He adds: "Every conversation, every meeting that i got set me up with a bank i was like viewing as gold".

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