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2min chapter
IKEA
Acquired
Exploring IKEA's Unique Catalog Strategy and Market Innovation
This chapter explores IKEA's innovative use of its catalog as a key customer acquisition tool and reflects on the missed opportunity for monetization through advertising. The discussion also examines the evolution of IKEA's business model in the digital age, drawing parallels to the sponsor, Statsig.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode