The Fast Casual Restaurant in the 1980s

It sounds like the 1980s you really started to take off I mean I think at one point Peter Lynch the famous fidelity fund manager he referred to Duncan Jones as one of the greatest 10 baggers. During that period of time in the late 70s early 80s we experimented with additional advertising to try to create a national brand and national advertisingWe asked the franchisees to raise their advertising span from 2% of sales to 4%. We over time were able to migrate to a bigger megaphone to talk to our customers. Our marketing department began to develop new product introductions in an organized way that met consumers needs.