Glenn Hoddle has been in his role at La Liga for six years. He says international is where they see the growth of the organization. They're fresh off a new rebranding, which is very exciting for us. We've set up a La Liga business school and we're looking to partner with different organizations and universities worldwide.
In this episode, Sean is joined by Charlotte Offord (NFL), Glen Rolls (La Liga), and Rodica Titeica (Subway), to discuss their organizations' strategies for engaging new fans and expanding their reach. This conversation is recommended for anyone interested in the intersection of sports and marketing, as well as those looking to expand their organization's reach and engage new fans. Show notes - https://sportsgeekhq.com/podcast/mis-the-battle-for-new-fans-replay/