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Money in Sport: The battle for new fans - Replay

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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La Liga's International Development Leverage

Glenn Hoddle has been in his role at La Liga for six years. He says international is where they see the growth of the organization. They're fresh off a new rebranding, which is very exciting for us. We've set up a La Liga business school and we're looking to partner with different organizations and universities worldwide.

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