Negotiate Anything cover image

Mike Lander: Why Trust Can Be Your Secret Negotiation Weapon

Negotiate Anything

00:00

Mastering Negotiation Dynamics

This chapter explores the complexities of negotiation, focusing on the Kraljic Matrix as a tool for strategic assessment in sales and procurement. It emphasizes the significance of understanding context and adjusting negotiation strategies based on one's position within the matrix to optimize relationships and outcomes.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app