Evolving Business Practices in the Remote Age

About the Episode:
Ken Yarmosh, founder of "The Club," is an entrepreneur and business coach focused on helping consultants, solopreneurs, and founders build scalable systems and improve sales. He authored "App Savvy," which has sold over 12,000 copies. 

Ken was also the CEO of Savvy Apps and currently works as a Fractional COO for companies like Content Growth.

In this episode of "Uploading...," Ken reveals the secrets behind creating scalable systems that drive business success. He introduces the mnemonic DTA—Document, Template, Automate—as a key strategy for freeing up time for high-impact tasks. He also covers why marketing, sales, and client delivery are the lifeblood of any scalable offer and how to hyper-target your ideal "lighthouse clients." 

Ken shares his content strategy, particularly how he came up with the category "remote solopreneur" on LinkedIn and the effectiveness of daily publishing and repurposing content for conversion.

Today, we'll cover:
- Ken’s system for business growth: Document, Template, Automate (DTA)
- How to identify and target lighthouse clients
- Ken’s LinkedIn content workflow for daily publishing and engagement
- The significance of focusing on conversion over virality in social media content
- Challenges and benefits of building a remote agency

What You'll Learn
1. Definition and Importance of Systems
2. Content Strategy and Workflow
3. Targeting and Client Engagement
4. Business Growth Strategies
5. Remote Work Benefits and Challenges

Timestamps
03:19 Lessons from going against conventions in building a business
07:21 Business systems — what are they and how to build one
11:08 Framework for assessing challenges within businesses as a consultant
13:28 How to turn your skills into an offer that gets you clients you want
19:09 Looking at competitors, alternatives, and lighthouse clients
22:20 Building a business through content as a solopreneur 
27:20 Virality vs conversion in social media
28:34 Ken Yarmosh’s content workflow, from ideation to repurposing

The Future of Knowledge Work: "I do believe that we're going to be more powerful as knowledge workers, combining tools and AI with those knowledge workers, I don't think it's just like, hey, content marketers are going to be replaced by Castmagic or AI. I think that content marketers are going to find new lanes. It's called creative destruction." — Ken Yarmosh [00:08:08 → 00:08:29]

Scaling Business Post-Automation: "The systems allow us as business owners to scale and to have control over that scale because we say, I'm not just gonna go replace this with another person." — Ken Yarmosh [00:09:03 → 00:09:13]

The Three Pillars of Business Success: "When I look at most businesses, not saying all businesses, but most businesses, they largely are going to be driven by three systems: marketing, sales and client delivery." — Ken Yarmosh [00:11:44 → 00:11:55]

Hyper-targeting Lighthouse Clients; “ A lot of the targeting is so generic, right? Title revenue and headcount, those are, that's a lot what people do to define their ICP. And I say the lighthouse client, we go deeper into things like the psychographics, right? How do they think? What are their pain points, the exegraphics? How does the company perceive themselves?” — Ken Yarmosh [00:15:09 → 00:15:27]

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Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Ken Yarmosh - Business Coach at The Remote Solopreneur