Building a Community Around Your Brand

Scarcity is really the principle where people believe in it. There's a short supply, they generally want more. Thet what's unique about your business can be quite powerful. Being consistent with your values as well can be reall important. Last point ofround influence is unity. Gree what d's that mean? So many businesses now have built a community around their brand. It might be religious belief or sports team and nationality. But yes, o ie's out of this principle,. because it can be a really good place to build trust with your community before you teno something else.