26min chapter

The Founder-Led Marketing Show cover image

Dave Gerhardt’s Top Advice on Building a Founder Brand in 2025

The Founder-Led Marketing Show

CHAPTER

Building a Personal Brand on LinkedIn

This chapter focuses on the strategic importance of constructing a personal brand on LinkedIn, emphasizing niche specialization over broad appeal. The discussion outlines how successful marketers leverage specific areas to establish themselves as thought leaders while balancing professional and personal engagement. It also highlights the significance of competitive analysis and unique value propositions in differentiating oneself in saturated markets.

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