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CCR269: (New Breed) Gary Kopervas - How Big Brands Tell Great Stories

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Is It Art or Writing?

As a child, I was always fascinated by both art and writing. Advertising gave me an opportunity to do both. So I went from advertising into new product development where we develop products that don't exist. You know, that requires a lot of thinking and writing and drawing. And now I'm in brand consultancy. We help brands, startups and companies in between how to tell their story.

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