The Scale of Simplity and Cleanness

The Citibank logo was designed by Paula Cher, who sketched it out on a napkin. The total cost of that project ended up being around $10 million with the logo design itself being $1.5 million. "Your business doesn't need to mirror the way your brain fails," says Giselle Ehrlich.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.