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S7 E3: How to Invite Simplicity into Your Life, Business, and Design Style
Better: The Brand Designer Podcast
The Scale of Simplity and Cleanness
The Citibank logo was designed by Paula Cher, who sketched it out on a napkin. The total cost of that project ended up being around $10 million with the logo design itself being $1.5 million. "Your business doesn't need to mirror the way your brain fails," says Giselle Ehrlich.
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