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Boom Bling: TikTok's sonic guerrilla marketing

Twenty Thousand Hertz

CHAPTER

Unintended Symbiosis of Sound Strategies

Exploring the unexpected impact of a dog bark in TikTok's sonic logo and its role within the broader sonic strategy, alongside insights on covert seeding tactics. Additionally showcasing ads for Shopify and Indeed, emphasizing their offerings for online businesses and recruitment.

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