John Yorke, Managing Director at Angel Station and founder of the BBC's Writer's Academy, joins the Business of Story Podcast to share a unique perspective on the dynamic power of stories in the B2B world.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

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In This Episode

Mirror neurons and how they cause story to work on our brains
How business communicators can be more effective with their stories.
What happens when you realize that all business stories are quests
Three big mistakes we make as business storytellers and how we can quickly overcome them

Resources

Johnyorkestory.com
"Storytelling for Business," John's online course
"Into the Woods," by John Yorke
"Wolf Hall," by Peter Straughan
"A Time for Choosing," Ronald Reagan
"The Essence of Storytelling Master Class" with Christopher Volger
"The Prom Spot," Audi
"Houston, We Have a Narrative," by Randy Olson
"The Art of Dramatic Writing," by Lajos Egri
"Wired for Story," by Lisa Cron
E.M. Forster
"The clues to a great story," TED Talk by Andrew Stanton, author of "Toy Story," "Finding Nemo," and "Wall-E"

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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