The Soul of Enterprise: Business in the Knowledge Economy cover image

The Innoficiency Principle with Blair Enns

The Soul of Enterprise: Business in the Knowledge Economy

CHAPTER

The Economics of Efficiency

Economists have been saying for centuries, there's no such thing as generic efficiency. It all depends on two things: What your purpose or your objectives are and how much you're willing to spend. How do you explain the Golden Gate Bridge? We could just throw up a military slab.

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