Asad Zaman's Take: Rethinking Key Person Risk and Business Growth
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Rethinking Key Person Risk
This chapter explores the unconventional view on key person risk, arguing that fostering deep connections with employees and customers is more beneficial than minimizing reliance on key individuals. It further contrasts performance marketing with brand marketing, advocating for brand-driven strategies that offer long-term engagement and value despite their initial less tangible impact on sales.
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