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Target is having a bad year . . . and it’s not just because of tariffs.

Most Innovative Companies

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Evolving Video Metrics and Creator Perspectives

This chapter explores the changing landscape of video metrics, particularly in relation to auto-playing videos and user engagement. It discusses the challenges faced by creators in the short-form video space, emphasizing the need for metrics to evolve alongside user behaviors. The conversation reflects on how YouTube shorts have influenced viewing habits and cultural content consumption as the platform approaches its 20th anniversary.

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