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Ulta buys Space NK and Cassey Ho talks fighting dupes

The Modern Retail Podcast

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Navigating Dupe Culture in Fashion

This chapter explores the rise of dupe culture in the retail industry, focusing on how consumers seek affordable alternatives that challenge brand originality. It features insights from an experienced guest about the journey of creating a unique activewear piece that faced imitation by larger brands, highlighting the emotional and legal hurdles of protecting original designs. The discussion also examines the significant influence of celebrity endorsements on fashion trends and the ongoing battle brands face against counterfeit products.

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