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#1249 Kat Cole on How AG1 Made Hundreds of Millions of Dollars

The Pomp Podcast

CHAPTER

Building Trust and Authenticity in the Supplement Industry

This chapter explores the marketing strategy and challenges faced by AG1, a supplement brand. They emphasize the importance of authenticity and trust when working with influencers and creators and discuss the skepticism surrounding the industry, highlighting AG1's focus on building and protecting trust. Additionally, they highlight the founder's impressive achievement of bootstrapping the business to 160 million annual revenue without any outside capital.

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