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The Power of Self Opinion
When you want to persuade someone, they can't feel like they're being coerced or manipulated. They must choose to do whatever it is you want them to do. People have what I call a self opinion. A plumber thinks that he knows plumbing better than anyone. That makes him feel like he's intelligent in his own way. The third is that we're good people, that we treat people well. None of these might be true, but we all tend to believe those things about ourselves.