3min chapter

The School of Greatness cover image

Believe in Yourself: The Key to Persuasion and Success w/ Robert Greene EP 1441

The School of Greatness

CHAPTER

The Power of Self Opinion

When you want to persuade someone, they can't feel like they're being coerced or manipulated. They must choose to do whatever it is you want them to do. People have what I call a self opinion. A plumber thinks that he knows plumbing better than anyone. That makes him feel like he's intelligent in his own way. The third is that we're good people, that we treat people well. None of these might be true, but we all tend to believe those things about ourselves.

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