How to Leverage Marketing Survey Data to Create SEO Content -- Eli Schwartz // Survey Monkey
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
How to Use Marketing Surveys to Build Your SEO Content
You can use marketing surveys to try to understand how people view your user experience and what was confusing to them through the onboarding process. Does that content need to be an FAQ? When you ask people what their biggest questions were, was it just a simple question of like, how do I pay? That could be a FAQ if we call me asked question. Or does it need to be something that's answered with a blog post? Say, a big question people want to know is, do I need to wear a helmet legally when I ride one of those bikes?"
Play episode from 08:13
Transcript
