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Prof G Markets: Google’s Quantum Breakthrough & The World Cup Goes to Saudi Arabia

The Prof G Pod with Scott Galloway

CHAPTER

Shifting Sands: The Future of Substance Use and Consumer Behavior

This chapter explores the impact of GLP-1 medications on substance use disorders, highlighting the decline in alcohol consumption and its repercussions for the industry. It also examines changing consumer preferences towards healthier indulgences and the challenges faced by companies in adapting to a youth culture that increasingly favors alternatives to traditional alcohol.

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