The Dip Mastering the Art of Knowing When to Quit

"For me just keep swimming and just pointing on an uncompromising goal isn't how you move through the creative journey," she says. "I like to think of it as a mix of Dory and Ross from friends so it's just keep pivoting" Instagram started as a bourbon tasting app that my brother probably would have loved if he was privy to it back in the day but what happened is while Instagram was trying to wait in line to be the next unicorn tech company that blew up they realized that the people weren't using their app to rate bourbon they were using it just for the photo filters. Instead of continuing and keeping swimming at all costs and never quitting they quit the entire focus