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186: Brennan Dunn — Mastering Email Marketing
The Bootstrapped Founder
What Have You Seek in Email Marketing That Most People Misunderstand
I think a lot of people are put off or intimidated by email automation so I think the really the big reason for it is almost thinking of it as a bit of a runaway train like you never know what if 50 emails go out to somebody in one day because they happen like the stars line and now all these different automations are all you know working on them my thinking here is the issue I have with broadcast based stuff let's say you decide next week I'm launching this new thing I've been working on. That might not be when the people on the receiving end are ready for it right. How do I curate a really great experience for them so that people are getting relevant content at
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