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4min chapter
Reinforcement Learning for Personalization at Spotify with Tony Jebara - #609
The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence)
Optimizing Audio Recommendations for the Long Term Paper
We're trying to show you something you're likely to click on and try, but if you do try it also will increase your LTV. That's kind of how we're shifting our recommendations now. So once I click on it, I'm going to keep coming back to it. We're going after the long term outcomes. It's okay to go from a click through rate of, let's say, 47% down to 45%. But then two months later, I'm actually getting more listening total,. Even though my click through is lower, because I'm actually building longer term habits with that same podcast.
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