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Turning Insecurity into Motivation (on Charlie & Ben Podcast) Pt.1 - Sept. '21 | Ep 410
The Game w/ Alex Hormozi
Effort and Sacrifice
Effort is things that a prospect has to begin doing that they were not doing, that they do not enjoy, as a result of the purchase. The effort is that i now have to wake up. So it's kind of two sides the same thing. But i like, i like delineating the two beause i think you think differently about things when when you hear both evit.
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