Optimizing Customer Acquisition and Lifetime Value

💸 Aftersell - Use upsells to boosts sales by up to 30% with a custom cart, checkout & post purchase upsell experiencehttps://www.aftersell.com/podclass?utm_campaign=10752769-Podclass&utm_source=youtube&utm_medium=social🤑 Over $500 Million in Upsells: Afterell’s founders share key learnings from achieving over half a billion dollars in upsells, emphasizing the significance of post-purchase and checkout optimization.📈 Turning Cost Centers into Profit Centers: The conversation highlights the crucial shift in mindset from viewing the checkout process as a cost center to a significant revenue generator.🧪 A/B Testing and Experimentation: The importance of continuous A/B testing and data-driven optimization is stressed, with an emphasis on multivariate testing to explore various variables for optimal results.🤝 Strategic Partnerships (ROKT Thanks): The ROKT Thanks program, a partnership with third-party brands to offer relevant deals on confirmation pages, is a successful strategy for increasing revenue and customer acquisition.🚀 Future Innovations: Upcoming features like integrating ROKT's ad products with direct-to-consumer brands promise further growth opportunities through strategic advertising partnerships.0:00 - Intro​1:13 - What is Aftersell?​2:11 - Initial problems setting up upselling techniques​3:37 - Post-checkout upselling strategies​5:31 - Cross-selling and future sales opportunities​9:07 - Upselling as a profit center for e-commerce​10:12 - Competitive offers in a commoditized market​14:01 - A/B testing vs multivariate testing​19:32 - ATV and its impact on CVR​24:11 - Dedicated resources to manage upselling strategies effectively​26:40 - AOV increased by 15%​27:27 - Changing one variable at a time during testing​30:33 - Gifts with purchase enhance upselling effectiveness​31:59 - AOV lifts of 30-40% with creative upselling strategies​33:10 - Customer understanding and emotional intelligence in marketing​34:00 - Monetizing confirmation page real estate​37:10 - Testing offers can impact brand perception​39:14 - Balancing qualitative data from surveys with monetization efforts​42:02 - Continuous experimentation and optimization46:14 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc