Introduction

This month, i'm recording these in january 20 22. A lot of things that get seen as tactics need to have strategy behind them. So when i talk about corps messaging, and to day, i'm going to talk about your corps story. The idea of story telling is certainly not new. I've probably been talking about it in some fashion for 20 years. If you know the true problem that you solve for your client, then it's a matter of actually using a story to lead them to the logical conclusiontatt you're it.