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#32 Alibaba: The House That Jack Ma Built
Founders
Tobeyo - The Last Man Standing, Be the Last Man to Fall Down
Tobeyo is up and running, it's doing well, but it's having to fight the Chinese market against eBay. This forced Alibaba to adopt a series of guerrilla marketing techniques. With the backing of SoftBank, Jack took a move from Yahoo Japan's playbook. The CEO asked his 120 employees to list items for sale on its new site in 1999. Four years later in China, Jack did the same.
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