How to Optimize Your ROAS for a Straight Product

The attribution window that Facebook was able to provide has shrunk. So we have a seven day window for Facebook to be able to share results based on people interacting with the ad. And then depending on how long the funnel is, we can also have another seven days once people see our retargeting ad. That kind of resets the clock and then we can see how many sales are coming from that seven day window with the retTargeting ad.