AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
65. Customer Lifecycle ABM
Let’s talk ABM
Developing a Global ABM Playbook and Framework
This chapter explores the creation of a comprehensive playbook for a global Account-Based Marketing strategy, covering key components like objectives, KPIs, planning processes, and alignment with sales teams. The emphasis is on creating a unified approach with core elements that can be globally implemented while accommodating regional tactics for simplified reporting and analysis of outcomes.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode