How to Be a Successful Entrepreneur

When you talk about your viral launch campaign for example where you got 60,000 email subscribers a lot of the tactics that you use there like exclusivity and social proof could easily just be read about in a book without really needing much experience so I'm curious what your ratio is overall because it kind of feels like you're you're about half and half of learning from books and learning from your own your own mistakes. "If you really want to be a successful entrepreneur you need to read it's important but it's so easy to read crap right there unfortunately"