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The Power of Prioritization: Building a High-Growth Business with Jack Delosa

Lean Marketing

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Maximizing Lifetime Value for Business Growth

This chapter delves into the significance of Customer Acquisition Cost (CAC) and Lifetime Value (LTV) in driving business growth. It argues that focusing on maximizing LTV allows companies to enhance revenue potential and strategically invest in customer acquisition while avoiding the pitfalls of vanity metrics.

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