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Instagram's Kevin Systrom: Keep it simple while scaling big

Masters of Scale

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Keeping the Servers Down Is Not the Simple Solution

Rohan Ganata Lake is the creator of Budefai The app that helps people make meditation A part of everyday life. He believes simplicity and complexity are actually not opposites of each other. Rohan says even when we're trying our best To glide towards simplicity These efforts themselves Can bring us into complexity. In this case keeping the server count down Was not the simple solution In fact it added complexity It's an easy and ironic trap to fall into By trying to stay true to simplicity You overthink things And before you know it You're in a tangle of complexity.

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