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Snap Judgment's Glynn Washington: Lessons from a Master Storyteller

Sound Judgment

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How to Have a Story That Rites

The first beginning of Snap, I thought, oh my gosh, we're going to run out of stories. Those aren't the ones that resonate. It's not getting a twinkie in your lunchbox when you thought you deserved one. The fact pattern about being in an alley in Japan with the gangsters shooting overhead, that's not what hits. And so my advice oftentimes to story colors is our instinct is to go big and oftentimes I ask them to go small. Go as small as you can in order to have a story that resonates.

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