The Dyslexia of Static Societys

In the beginning of infinity, David Deutsch writes: Nations beyond the West today are also changing rapidly. But more often and even more powerfully, by the peaceful transmission of Western memes, their cultures too cannot become static again. They must either become Western in their mode of operation or lose their knowledge - a dilemma which is becoming increasingly significant in world politics. Why does capping creativity arbitrarily doom such societies even more when they are exposed to Western exemplars end quote?