How to Find Zero Waste Business Models?

Lanfielle: Business models that don't, over the long term, end up leaving us with a planet that's uninhabitable are broken. And so we looked around and said, where can we take whatever exists to day deliver a better experience to the consumer? So instead of putting billions of plastic bottles into lanfielle's notions every year, you've just got some cardboard that's were cyclable afterwards. I mean, i was like a guy in a room with no head looking for a light switch. Im convinced.

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