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Is There a Competitive Advantage?
I remember going to sleep at night being like, if we can do five blowouts an hour and we're open. I would literally figure out how many people we're going to have to come in to make those numbers. And I only hired about 15 stylists. There was no one doing this. No, there was no competition. There were hairs in the eye. Nobody thought of it. It was just that nobody thought of this. We had figured out if we could do like 30 blowouts a day, 30, 40 blowouts, that'd be a great business.