The Importance of Understanding Your Customer

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A great business chooses a customer that has a giant gap between the outcome current products give them and what they'd actually like. A lot of people just want to buy the Terminator and laugh and make Arnold Schwarzenegger jokes, then go sit on the porch and watch the fireflies with their kids. Once he knew what that high level goal was, what a perfect day of fishing actually meant, he could figure out what bait would best help meet that goal.

Today, we'll help you get out of your own way. We subscribe to the Charlie Munger school of "instead of trying to be smarter, try to be less dumb," and this episode digs into three ways to simplify your startup so that you can move faster. We talk through how to actually implement jobs to be done, how to build systems to amplify your willpower 100x, and how to be more courageous.

Also, I'll watch Interstellar. Everyone calm down.

00:34 Removing Yourself as the Bottleneck
2:33 Leverage Jobs to be Done to Focus (Fishing Story)
6:23 Elderly Relocation Idea
11:08 Smooth Jazz
11:37 Run Towards the Rain
13:45 Thrashing to find a Secret - The Plant Story
15:25 A System for the Uncomfortable Stuff (fiverr + IG DM’s)
17:13 The Process for Improving Willpower
18:31 What Would You Do if You Knew It Would Work?