How to Stop Being Your Startup's Bottleneck
Idea to Startup
00:00
The Importance of Understanding Your Customer
A great business chooses a customer that has a giant gap between the outcome current products give them and what they'd actually like. A lot of people just want to buy the Terminator and laugh and make Arnold Schwarzenegger jokes, then go sit on the porch and watch the fireflies with their kids. Once he knew what that high level goal was, what a perfect day of fishing actually meant, he could figure out what bait would best help meet that goal.
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