3min chapter

The Investing for Beginners Podcast - Your Path to Financial Freedom cover image

Bird's Eye View of the Balance Sheet

The Investing for Beginners Podcast - Your Path to Financial Freedom

CHAPTER

The Importance of Metrics

If we were to evaluate on metrics, Apple would be number one Netflix would be number two and Starbucks would be number three. However, Starbucks does have a lot more value than its balance sheet might show because it is a very coveted consumer brand. If that demand goes the other way and people all of a sudden don't want to go to the Starbucks for their ice coffee ice cream drinks then the balance sheet really becomes a problem. These are all three really great companies that are growing really fast. Customers love them. So I don't necessarily make a judgment without really having dug into the numbers and really thought really hard about these businesses.

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