Nike's Embrace of Scarcity

I found it impenetrable, so complicated. I had to do quite a bit of digging to really understand what was going on here. Nike is such an iconic brand. To see them experimenting in a way that is clearly designed to bring fresh people into this space and explore what it means to have digital goods. So that was really encouraging to me, even though there's things that aren't for me about it. But overall, interesting stuff from Nike.