Exploring Live Stream Commerce with Vassil Mladjov
Up Next In Commerce
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Is There a Trade-Off Between a Live Retailer and a Micro Influencer?
You don't own your user data, especially or Instagram, especially if you're buying right away. You may be able to target the right people easily are there than other places. I think those micro influencers that are very specialized in talking only about technology aren't going to be a much better buyer than if you have a median users. And we are too early to tell what exactly is going to work here, I think. But again, we need to change, we are in a different level of user adoption and technology adoption compared to what is happening in China.
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