Influencer Stories Are Longer Than Influencer Story, Right?

I think modeling is what is one of those things that most brands aren't touching and they're not like from the brands that I've spoken to in the last year and a half. So it's like certain podcasts, for example, have a much longer tail than influencer story. But then again, like the, and this is a separate podcast and a separate conversation, but an influencer story might be one of the touch points,. depending on the customer might be higher or lower up on the funnel. It's not always going to be a customer seeing your Instagram story, clicking the link, entering the discount code and purchasing today.