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The Effects of Twitter Smokes on Social Media
The first few hours or like the first hour of something like this circulating is the toughest to really understand. You can kind of tell when something's big as happening versus just a photo, or like people sharing the same thing and there's not much info about it. I think that's exactly what happened now. It will cause that panic. And then essentially maybe it'll form a disincentive for the people making it because it's like, oh, it doesn't really elicit a reaction anymore.