Chris Kempczinski CEO of McDonald's
In Good Company with Nicolai Tangen
00:00
Navigating McDonald's Menu and Workforce Dynamics
This chapter explores the philosophy behind McDonald's menu choices, stressing consumer transparency and the balance between indulgent and healthier options. It highlights the brand's responsibility as a major employer to align with employee values and provide career development opportunities, such as through Hamburger University. Additionally, the chapter discusses the franchise model, showcasing how it fosters local entrepreneurship while McDonald's supports franchisee success.
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