When a company begins talking about purpose, there's a sense in which the company takes a back seat to something bigger and greater than the company. Purpose insinuates that something is going to become a means to an end, rather than the end. For many organizational leaders, this scares them to death because of the bottom line. And as we talked about earlier, because of shareholders.
In this episode, Carol Tomé, CEO of UPS, and I discuss how successful leaders align behaviors and values with their company's purpose.
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