Is Magic Scoop Selling High Protein Celiac on Amazon?

One brand we've seen that did this pretty well is called magic spoon they sell cereal quick disclosure here one of your co-authors on the article is an investor in magic spoon cereal seems like it could be a commoditized thing you put that up for sale and something with a similar box next to it and you're in trouble right right so magic spoon has kind of high protein cereal. They started out just selling on their website DTC they essentially sold full size boxes of cereal there when they first started on Amazon what they did is they created a single serve version and they only sold those on Amazon which is really you know what would I just was talking about about you discover the product on Amazon you